Contextual online advertising network Affinity launches in India

Affinity, a technology player in the online advertising market, is expanding beyond its current business frontiers that are spread across North America and Western Europe into India. The agency is entering the Indian online market space with a suite of next-generation contextual product offerings.

“We couldn’t have asked for a better time to unveil our new line of contextual product offerings. A global forum like Ad:tech, which was hosted in New Delhi for the first time ever, served as our launch pad to foray into the Indian online advertising arena,” said Karan Gupta, managing director, Affinity India.

While describing Affinity’s efforts in the Indian sphere, Gupta explained, “Affinity’s ‘fresher approach’ is aimed at giving newer methodologies to enhance what Advertisers/Publishers set out to do – advertise and/or monetize in the Indian online space. Our overall efforts are driven towards finding that one ‘sweet spot’ in between that allows for brands and web properties to co-exist and maximize their profits from their interactions with each other.”

John Lee, chief executive officer, Affinity added, “The backbone of Affinity has always been its ‘fresher approach to contextual advertising’; and that will stay true of Affinity India as well.”

Gupta was associated with Digital Law & Kenneth prior to his current appointment, and has handled brand duties for clientele that include Skoda, Renault, ITC Ltd., Aircel, Lodha Group, ICICI Bank, HCC Ltd, JP Morgan Asset, Force India F1.