Campaign India Team
May 19, 2012

Aditya Birla Group to pick 27.5 pc stake in Living Media

Media a ‘sunrise’ sector for investment, says Kumar Mangalam Birla

Aditya Birla Group to pick 27.5 pc stake in Living Media

 

Living Media Limited (India Today Group) has said in a release sent to the Bombay Stock Exchange on 18 May, that the Aditya Birla Group has agreed to make a financial investment of 27.5 per cent in Living Media Limited.
 
Aroon Poorie, Chairman, India Today Group, said, “I am delighted to partner the Aditya Birla Group to aggressively address the current and future potential of the Indian media business which is at a tipping point.”
 
Kumar Mangalam Birla, Chairman, Aditya Birla Group, said, “The media sector is a sunrise sector from an investment point of view. I believe that Living Media offers one of the best opportunities for growth and value creation.”
Source:
Campaign India

Related Articles

Just Published

12 hours ago

Weirdness is a superpower and hyperfemininity is ...

EXCLUSIVE: Results from an extensive APAC study by Virtue, revealed in advance to Campaign, uncover five cultural codes that are driving Asia’s Gen Z and how brands can tap into them.

14 hours ago

Dentsu India launches ‘Fresher accelerator program’ ...

Upon completing the six-month programme successfully, participants will be integrated into the agency’s core practices.

16 hours ago

Google reverses plan to eliminate cookies from Chrome

In a surprising turn of events, Google says it is now 'proposing an updated approach that elevates user choice' instead of removing cookies entirely from Chrome.

16 hours ago

From rosé to revelations: The top PR trends ...

A month after returning from Cannes Lions 2024, WE Communications' Nitin Mantri shares his insights from this year's festival, highlighting the key PR trends that will shape the industry ahead.