Campaign India Team
Dec 01, 2022

Aditya Birla Capital elevates Darshana Shah as head-marketing and CX

Was EVP-digital, marketing and customer experience at Aditya Birla Health Insurance

Aditya Birla Capital elevates Darshana Shah as head-marketing and CX

Aditya Birla Capital has elevated Darshana Shah as head-marketing and customer experience. 

 

Shah updated her LinkedIn profile to reflect her move. 

 

Her previous role was executive vice president-digital, marketing and customer experience, Aditya Birla Health Insurance. Shah joined the group in 2016 from Hypercity.

 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

4 days ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

4 days ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

4 days ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.