Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Nov 02, 2011
AdAsia 2011: From AIDMA to AISAS to SIPS
Adil Zanulbhai, Laxman Narasimhan and Koichi Yamamoto went about decoding the new age customer during their session at AdAsia 2011
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
1 hour ago
FCB tops The One Club's 2025 Global Creative Rankings
In its final year, FCB earned a third consecutive Agency Network of the Year honor, with FCB New York named Global Agency of the Year.
Advertising
2 hours ago
WPP Media retains Reckitt India media mandate, adds ...
Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio
PR
2 hours ago
PR fundamentals are making a comeback in 2026
With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become structural, rather than episodic.
.png&h=268&w=401&q=100&v=20250320&c=1)
Marketing
2 hours ago
AI rewired marketing. Leadership is next.
If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.
