Campaign India Team
Jan 22, 2021

ABP Network joins the creative bandwagon with ‘ABP Studios’

The content division will create pan-Indian stories for audiences globally

ABP Network joins the creative bandwagon with ‘ABP Studios’
ABP Network has announced the launch of ABP Studios, a content creation service. 
 
Targetting new-age viewers, the Mumbai-based content and production company comprises a team of experts. The studio will offer services such as IP creation, production and co-production of fiction and non-fiction content across various platforms.
 
Through a vision that transcends ‘black and white’, the creators of the Studios envision for local Indian stories to become world stories, for Indian and international audiences to engage with. 
 
Avinash Pandey, CEO, ABP Network, said, “We are taking an important step towards engaging with the new-age content consumers of this era. With the introduction of a more focused segment on content production, we will be able to effectively build upon our competitive advantages to create greater value for our customers and stakeholders alike. I am confident that our new venture is well-positioned to lead the ABP brand - to the next phase of its development.” 
 
The new productions are underway and soon slated to make its way onto OTT platforms. 
 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.