IPL2023 Media Marketing
Campaign India Team
Mar 31, 2023

74% of India looking forward to IPL for its great entertainment

A Rediffusion Red Lab Straw Poll for Campaign India reveals that entertainment factor is higher than cricket for IPL viewers

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

3 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

GroupM to merge agency brands into single P&L

4 GroupM to merge agency brands into single P&L

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

India 2030: Middle class majority to fuel shift to experience-led spending

6 India 2030: Middle class majority to fuel shift to experience-led spending

Moves and wins roundup: Week of 28 April

7 Moves and wins roundup: Week of 28 April

IPL ads: High stakes, low recall, and smarter plays

8 IPL ads: High stakes, low recall, and smarter plays

WPP eyes India for growth as global revenue faces headwinds

9 WPP eyes India for growth as global revenue faces headwinds

Can BHIM’s emotional pivot win the trust battle in digital payments?

10 Can BHIM’s emotional pivot win the trust battle in digital payments?

Related Articles

TV is the preferred viewing medium for the IPL so far this year: Rediffusion Straw Poll
Digital
Apr 06, 2023
Campaign India Team

TV is the preferred viewing medium for the IPL so ...

Rediffusion accuses Disney Star of lifting its creative idea
Advertising
Nov 30, 2023
Campaign India Team

Rediffusion accuses Disney Star of lifting its ...

Rediffusion appoints Dipty Gurjar
Advertising
Aug 04, 2023
Campaign India Team

Rediffusion appoints Dipty Gurjar

Divyanshu Bhadoria moves to Rediffusion
Advertising
May 16, 2023
Campaign India Team

Divyanshu Bhadoria moves to Rediffusion

Just Published

India’s six-pack makes Cannes Lions shortlist jury cut
Advertising
7 hours ago
Campaign India Team

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

Google AI Max and SEO: What it means for brands and consumers
Advertising
9 hours ago
Jean-Christophe Pitié

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious'
Advertising
9 hours ago
Will Green

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

Jab we ‘Met’ Shah Rukh Khan
PR
9 hours ago
Nandita Chalam

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.