Campaign India Team
Aug 11, 2009

60 entries shortlisted for Emvies 2009

 

60 entries shortlisted for Emvies 2009

 

The shortlisted entries for Emvies 2009 have been announced. Sixty case studies in total have been shortlisted.

For best media innovation- print, Starcom MediaVest Group’s Aircel - World of Possibilities, Mediaedge:cia’s Zee Tamil - Wake Up to Tamil, Mindshare’s Surf - Playground is a Classroom without Walls, Maxus’ Tanishq Aleya - Tanishq Magic Mirror and Lodestar Universal’s Tata Nano - How WE SAID IT UnCommonly have been shortlisted.

For best media innovation-direct marketing, Lodestar Universal’s TIMES OOH - You are in the News! and Amul Ice Cream - Amul Ice Cream Khao, Star Plus pe Aao and Mudra Max’s Park Avenue Shirts - Iron Man have got shortlisted.

For best media innovation- ambient media/OOH, Mudra Max’s Park Avenue Shirts - Iron Man and Hindustan Times Newspaper - Opinion Poll and Lodestar Universal’s Tata Nano - Nano ya Na maano! have made it to the shortlist.

For best media innovation-digital, Mindshare’s Star World - Matt the Mind Reader, Lux - Lux Provocateur and AXE - 11/11, the day that almost all young Indians gasped with chocolate on Internet screens and Tribal DDB India’s Idea Cellular - Idea Mobile Roadie Challenge have been shortlisted.

For best media innovation-cinema, Maxus’ Tata Sumo Victa - India's First Lyricode, Reebok - Reebok Just Did It, Impossible is Nothing! and Sonata 101 Collection - Carpet Bombing with Cinema, Mates-Madison Teamwork FP & E’s Asian Paints Kids World - Chalk Board & Glow Wall : Bhoothnath and Maybelline Moisture Extreme : Dostana, P9 Integrated’s Asian Paints Limited - Multiplex on Ground Movie Association of Asian Paints – Bhoothnath and Mindshare’s Sunsilk - Sunsilk Styles Bollywood have been shortlisted.

For best media innovation-events, Mindshare’s Virgin Mobile- Live Stunt/Advertising with a bollywood potboiler flick, lights, camera…Brand Launch! and Wheel - Touring Talkies in Jatra and Mudra Max’s TVS Scooty - Women on Wheels have been shortlisted.

For best media research, Madison Media Infinity’s Cadbury Perk - Is Continuity the Only Remedy? and Cadbury Dairy Milk - Weight Management! and Mediaedge:cia’s Agency Research - Future gazing into IPL 2 have been shortlisted.

For best media strategy-consumer products, Mindshare’s Nimbooz - Unlocking Potential of the 'Ekdum Asli Indian Refresher', Kurkure - Kurkure Family 'Adopts' a New Member! and Dove Soap - The Ultimate Test, Madison Media Infinity’s Cadbury Celebrations - Special Diwali Pack : Media Convergence and MediaCom Media India’s Gillette Mach 3 - India Votes : To shave OR Not to shave have been shortlisted.

For best media strategy-consumer durables, Mudra Max’s TVS Scooty - Women on Wheels, Maxus’ Nokia Xpress Music - Redefining the way mobile phones are sold! and Lodestar Universal’s Tata Nano  - Utilizing the power of Nanovations have been shortlisted.

For best media strategy-services, Mindshare’s Virgin Mobile - Creating a Lighthouse identity for Virgin Mobile in India and KFC - 2008 Halving The distance From home To the KFC store and Madison Media Plus’ BBC World Service Trust - Condom. Say it aloud have made it to the shortlist.

For best media strategy-media/media property, Digital Radio (Mumbai) Broadcasting Ltd.’s Red FM's Bajaate Raho Awards 2008, Mindshare’s Star World - Matt the Mind Reader and Lodestar Universal’s Radio City - Planet Radio City - How Radio City conquered Cyber space! have  got shortlisted.

For best integrated campaign, Mindshare’s Boost - Boost Lets Just Play and Surf - Playground is a Classroom Without Walls, MediaCom Media India’s Gillette Mach 3 - India Votes : To shave OR Not to shave, Maxus’ Indian Premier League - Weapons of Mass Construction and Madison Media Infinity’s Tata Tea  (Jaago Re) have got shortlisted.

For best media innovation-radio, Maxus’ Vodafone -SIX held captive on one frequency, Nokia 5800 Xpress Music - Nokia Re-creates the famous "Midas Touch" and Fastrack - When Fastrack scripted the world's first non-bloody coup, TME’s Parle G - Genius vs. Guinness!!! and Madison Media Infinity’s Saffola Life - Listen to your Heartbeat have been shortlisted.

For best media innovation-TV, Mindshare’s Frito Lay portfolio of brands - "Adla Badli", Boost - Boost Lets Just Play and Pond's - Pond's Age Miracle Salaam-E-Ishq - A Salute to Romance, Madison Media Infinity’s Cadbury Bournvita - Confidence to Challenge and Tata Tea ( Jaago Re) Vote ya Vaat, MediaCom Media India’s Gillette Mach 3 - India Votes : To shave OR Not to shave and Maxus’ Alpenliebe - Wrong Angle is Right Angle have made it to the shortlist.

 

 

 

 

 

 

 

 

 

 

 

Source:
Campaign India