Campaign India Team
Oct 14, 2021

45% of product discoveries driven by influencers: Facebook Festive Marketing Guide

The festive playbook brings together insights from Facebook commissioned researches with YouGov, GFK, Ipsos and CrowdDNA

45% of product discoveries driven by influencers: Facebook Festive Marketing Guide
Facebook India has released its marketing playbook for this festive season. According to their research - social video, influencers, immersive experiences, and conversational marketing will aid the discovery of brands and drive festive shopping during the year. 
 
The festive playbook brings together insights from Facebook commissioned researches, most notably with YouGov, GFK, Ipsos and CrowdDNA.
 
It added that, of the online shoppers who use Facebook platforms weekly, 96% ultimately purchased fashion, beauty, furniture or consumer electronic products they discovered on the platform. 
 
Key trends:
  • According to an Ipsos study (commissioned by Facebook), 45% of purchase decisions stem from influencers. 
  • About 81% think immersive technologies like augmented reality can bridge the gap between online and offline. 
  • YouGov reports festive shopping influenced by virtual demos, with 58% in apparel, 59% in health and beauty, 64% in cars, and 59% for mobile phones. 
Arun Srinivas, director, global business group, Facebook India, said, “The intent to spend on festive is higher this year. Digital has emerged as the largest influencer of festive purchase decisions. There is an opportunity for businesses, small and large, to leverage digital to enable personalised discovery through video content, creators, immersive experiences, and conversational marketing.”
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

IIM Mumbai opens submissions for a new PR agency

The chosen agency will work across socials, print media, events, and outdoor branding, as well as filmmaking to lead rebranding efforts for IIM Mumbai.

7 hours ago

Brand ambassador round-up: Week of 15 April

Ranveer Singh, Rohit Sharma, Sidharth Malhotra, John Abraham, Uorfi Javed and more, in this week's brand ambassador round-up.

7 hours ago

Omnicom posts 4% organic growth in Q1, beats ...

The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.

7 hours ago

Sustainable branding in the age of climate ...

There's nowhere to escape for brands when it comes to sustainability today, as the conscious consumer pushes organisations to do more and better. SRV Media's Vikram Kumar opines.