37 Indian shortlists in the One Show 2010

India has a total of 37 shortlisted entries in the One Show 2010. This includes 16 entries which have got shortlisted in the Design category.

McCann Worldgroup’s “Shelves” for Videocon Industries has got shortlisted in Newspapers-Single category. Bates 141’s “Never Stop” for Steadtler has got shortlisted in Newspaper-Campaign. Taproot India’s “Colors of India” for Transasia papers and “Power of Salt” for Nirma Ltd have got shortlisted in Newsapers-Campaign category. Leo Burnett’s “Tide Magttraction” for P&G is a shortlist in Magazines-Campaign and in Innovation in Advertising-Campaign categories. Publicis’ “Maze” for Croft pens is a shortlist in Small pace Print-Single. O&M’s “Being Young” for Pond’s Age Miracle (HUL) has got shortlisted in in Small pace Print-Campaign.

Grey Worldwide’s “Hair Art” for Pantene is a shortlist in Outdoor-Campaign. O&M’s “The Economist” for The Economist has got shortlisted in in Outdoor-Campaign. Leo Burnett’s “Stainbroidery Ink” for P&G is a shortlist in five categories: Collateral: Posters, POP and In-store-Single and Campaign both; in Collateral-Promotion and Innovation in advertising –Single and Campaign .

Rediffusion Y&R’s “Harry Potter” and “Avatar” for SeventyMM are shortlisted in Collateral: Posters, POP and In-store-Single category. O&M’s “Choking Lives” for Vodafone is a shortlist in Public Service: Newspaper or Magazine-Campaign. Grey’s “AIDS Mask” for Ojus Medical Institute has been shortlisted in Collateral (Brochures and Direct Mail)-Single. O&M’s “Domestic Violence” for Breakthrough Trust is a shortlist in Public Service-Television-Campaign category. McCann Worldgroup’s “Fire Scooter” for Republic of Chicken is shortlisted in Experimental Advertising category.


Design shortlists:

Karigari Design’s “Soap Cards” for The Backpaker Company is a shortlist in Corporate Identity-Single category. While Bates 141’s “Short Stories” for TC Ghai is shortlisted in Corporate Identity-Campaign, JWT’s “Fold-out Yoga cards” for Atul Sharma is shortlisted in Corporate Identity-Campaign. Leo Burnett’s “Wrapper” for P&G is a shortlist in Package Design Campaign and in Collateral-Promotion.

Rediffusion Y&R’s “Exorcism for Kenwood” for  Singer has been shortlisted in Collateral-Posters, POP and in-store-Single. O&M’s “Bubbles” for GSK is a shortlist in Collateral-Posters, POP and in-store-Campaign category. Taproot India’s “Colors of India” for Tranasia has been shortlisted in Collateral-Posters, POP and in-store-Campaign.

JWT India’s “Sliced car” for Birla Global Finance and “Street to School” for Maharashtra Janvikas Kendra are shortlisted in Spatial Design-Single category. Grey Worldwide’s “Hair Art” for Pantene is a shortlist in Outdoor-Campaign category. Bates 141’s “Stolen Signature” for India Anti-virus is a shortlist in Direct mail-Single.
Meridian Communications’ “Gift a Tree” for treesforfree.org has been shortlisted in Public Service: Outdoor and Posters-Single category. Contract’s “Nature” for The Environment People is a shortlist in Public Service-Outdoor and Posters-Campaign. Bates 141’s “The Hidden Truth” for Women’s Grievance cell has been shortlisted in Public Service-Collateral-Single. Dentsu Marcom’s “Put Birds Back on Trees” for WWF is a shortlist in Service-Collateral-Campaign.

One Show has stated that this list may be updated as finalists send in proper approval forms.