24 hours with… Bhairav Shanth

ITW Consulting's co-founder takes us through what a day in his life looks like

Apr 04, 2023 08:33:00 AM | Article | Campaign India Team Share -

Ever wondered what an ideal day in the life of someone from advertising/marketing/media is? We're here to spill the beans on it in Campaign India's '24 hours with', feature which runs every Tuesday.

Name: Bhairav Shanth

Job: Co-founder, ITW Consulting

Professional mantra: The strength of the pack is the wolf, and the strength of the wolf is the pack.

Personal mantra: To paraphrase an often quoted RFK line, some people see things that are and ask why, I dream of possibilities and ask, why not.

6:30-7:00am: I usually start my day pretty early and despite all the health gurus saying otherwise, check my phone first thing!

8-10am: With teams across the globe breakfast is usually on the go, with a side of catch ups with the team.

11am to noon: Next on the list are discussions with clients and stakeholders which sometimes turn into impromptu brainstorming sessions; some of the best campaigns we have executed have come out of discussions like these!

1-2pm: Time for lunch and my favorite lunch companion - LinkedIn - and sometimes getting distracted and going down a YouTube rabbit hole because I wanted to find out the latest in the world of NFTs, or had questions about how AR can be integrated into sports broadcasting.

3-7pm: Back to the grind and with a busy season of cricket and IPL looming plenty of discussion and deal closures happen at this time.

8-830pm: Dinner sans phone. (at least I try!)

9-11pm: Is dedicated to shooting the breeze with friends or shooting across ideas with ITW’s business heads - sometimes they are calls, sometimes a sit down dinner.

11pm onwards: Bedtime can be anywhere from midnight till 3.00 am, when work is fun the days are never too long!