SoCheers wins creative and digital for Keya Foods

Account won post a multi-agency pitch

Apr 29, 2022 09:09:00 AM | Article | Campaign India Team

Digital agency SoCheers, has won the creative and digital mandate for Keya Foods. 
It will be responsible for reinforcing the brand’s digital presence by conceptualising campaigns and leveraging various digital and on-ground platforms. SoCheers is also tasked with optimising the brand’s online visibility, outreach, engagement and providing digital and creative solutions. 
Additionally, it will also look at the brand’s packaging, social media innovations, online reputation management, and more.
The account was won post a multi-agency pitch and will be handled by SoCheers’ Mumbai office. 
Jigar Mehta, marketing head, Keya Foods, said, "We feel ecstatic to have SoCheers as our digital agency on record. Their ever-evolving creative abilities, expertise and enthusiasm perfectly synchronises with our mission to strengthen the brand’s customer base. With the demand for gourmet foods on a gradual rise among the Indian consumers, we felt it is imperative to skilfully showcase Keya Foods’ innate qualities that resonate with the same. Moreover, this partnership brings a fresh perspective to the brand and we look forward to creating some engaging campaigns, revamping the look and feel of our offerings, and driving customer engagement across platforms.”
Mehul Gupta, co-founder and CEO, SoCheers, said, "FMCG in itself is one of the fastest growing categories which has witnessed a huge evolution, especially in the last couple of years. And having the opportunity to add a brand like Keya Foods to our client roster is extremely thrilling. It will be our endeavour to help them in their mission to enrich Indian kitchens with authentic tasting gourmet products. We are looking forward to stretching our creative boundaries to build new and impactful digital campaigns, in a bid to substantiate the brand’s online presence and achieve all their objectives."