Advertising The Work

Campaign India Team

Dec 31, 2012

2012 Campaign 100: Part 4 of 4

We bring you the pick of the ad films published on Campaign India in 2012.

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View the story "2012 Campaign 100: Part 4 of 4" on Storify2012 Campaign 100: Part 4 of 4We bring you the pick of the TVCs published on Campaign India in 2012.Storified by Campaign India· Sun, Dec 30 2012 20:20:44Killer creates 'water saver' denims, campaign urges youth to flaunt itKiller has launched a collection of 'water saver denims'. The claim is that it took 80 per cent less water to manufacture each 'water sav...Lavie trumps over denial of shopping in new TV commercialLavie has launched its latest TV commercial featuring brand ambassador Kareena Kapoor. Conceptualised by TBWA, the ad tries to capture th...Couple discover 'Platinum Day of Love', through pangs of first separationPlatinum Guild International has come out with a new film building on its 'Platinum Day of Love' plank. Created by Metal Communications, ...Diwali comes only once a year; so indulge, says TanishqDiwali is on the anvil. Can Tanishq be far behind? Tanishq has rolled out a new commercial to lift sentiments in the positive direction a...Cinthol revamps with adventurous 'Alive is awesome' campaignCinthol has embarked on a campaign to introduce its brand revamp; complete with a new range of soaps, shower gels and deos. A film to com...A boatman benefits from Fevicol Marine in new adFevicol has rolled out a new TV campaign for 'Fevicol Marine', its waterproof adhesive. The ad film reiterates Fevicol Marine's strong bo...Centuryply 'withstands anything' - even a King Kong-inspired angry gorillaCenturyply is out with a new TVC to reiterate its brand tag line 'Sab Sahe Mast Rahe'. The new campaign aims at redefining the brand imag...Tata Tea Premium says 'Jaago Re', for issues large and smallTata Tea Premium is out in the market with a new piece of communication centered around its message 'Jaago Re', adapted this time to alig...KBC 6: Knowledge is moneyKaun Banega Crorepati (KBC) is all set to step in its sixth year with a new communication theme - ' Sirf Gyaan Hi Aapko Aapka Haq Dilata ...Greenlam introduces Saundarya Premi, the bestower of beautyA new film for Greenlam Laminates is on air, where a fictitious old-world character 'Saundarya Premi' is shown to be responsible for many...Surf Excel says dirt is good, righteouslySurf Excel is back with a new film and message tied to its 'Daag achche hain' (Dirt is good) philosophy. The new campaign highlights the ...Havells promises idlis 'as soft as flowers' in new campaign for mixer grinderHavells has launched a range of mixer grinders, expanding its ambit in home appliances. Lowe Lintas has conceived a campaign to illustrat...ITC Classmate urges kids to be themselves, stay 'one of a kind'Created by Rediffusion Y&R, the 60-second film shows primary school children with varied interests like singing, performing experiments, ...Protect laughter the 'Hassi brothers' way, with FevikwikPidilite Industries has launched a new brand campaign for Fevikwik after two years. Created by Ogilvy & Mather, the films went on air on ...Lenovo plays up lightweight Ultrabook in new campaign with RanbirThe new campaign by Ogilvy & Mather makes the case for the Lenovo Ultrabook in an unusual fashion. Brand ambassador Ranbir Kapoor tests t...Boys don't fake it, girls can: Flying Machine in new campaignThe new campaign for Flying Machine, that showcases the srping-summer collection for 2012, offers a tongue-in-cheek take on how "Boys don...'Put the blame on me', says Fastrack in its latest commercialFastrack has pulled a leaf out of American pop singer Akon's book, telling consumers to 'put the blame on Fastrack' in its latest film. C...Tata Salt celebrates role of mothers in inculcating valuesTata Salt used Mother's day to release two new TVCs. The films created by Leo Burnett show the role mothers play in the development of th...TOI Kerala's new campaign portrays God's own traffic jamThe Times of India Kerala edition has rolled out a new TVC to complete its launch campaign. The TVC, created by JWT India, depicts a sati...BigRock releases two new TVCs to announce alliance with PIRIdeas@work has created two new TVCs to announce the marketing alliance between Public Interest Registry (PIR) and BigRock. The duo have c...SAB TV brings back 'Movers & Shakers'SAB TV has decided to bring back Shekhar Suman hosted talk show 'Movers & Shakers' from 12 March, albeit with a new look and feel. A prom...Fevicol launches new fast setting adhesiveFevicol has rolled out Speedx, a new fast-setting adhesive for which its creative agency Ogilvy & Mather has created a new TVC. The TVC s...Godrej Expert TVCs aim to dispel embarrassment about hair colouringThe new campaign by Creativeland Asia for Godrej Expert (the powder hair colour brand) aims to portray hair colouring as a fun social act...

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2012 Campaign 100: Part 4 of 4

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