We bring you the pick of the ad films published on Campaign India in 2012.
[View the story "2012 Campaign 100: Part 3 of 4" on Storify]2012 Campaign 100: Part 3 of 4We bring you the pick of the TVCs published on Campaign India in 2012.Storified by Campaign India· Sun, Dec 30 2012 17:14:10Coca-Cola owns the game, opens happinessIt's perhaps a little late to launch a 'summer' campaign, but as R Balki, chairman and chief creative officer at Lowe Lintas India points...Max shows the opportunity DLF IPL brings for cricket fansMax, the official broadcaster of the DLF Indian Premier League, has released its communication campaign for the fifth edition of the tour...'Raise your hands' for CSK in IPL 5, says new videoChennai Super Kings has launched a new participative cheer video to flag off the fifth edition of the Indian Premier League. Titled 'Chen...Hyderabad SunRisers rise with a 'chanthem'The Sun Network-owned IPL franchise in Hyderabad, previously called Deccan Chargers, has been christened SunRisers Hyderabad. JWT India h...Nike captures India's cricket pulse, with 'Parallel Journeys'Nike released its latest TV campaign 'Parallel Journeys', during India's match against England in the T20 World Cup on 23 September. The ...Ogilvy pitches IPL Season 5 as a big Indian cricket carnivalOgilvy India has created a carnival themed film to announce and promote Season 5 of the Indian Premier League scheduled from 4 April to 2...Pepsi switches to football in its latest campaignPepsi has launched its big campaign for the summer. The campaign continues with last summer's 'change the game' thought, but has switched...Saif Ali Khan hangs out with Appy Fizz in new campaignParle Agro's sparkling apple drink brand Appy Fizz gets some star power for the first time in the form of Saif Ali Khan. The campaign has...Maaza pitches itself as the "Har mausam aam" in new TVCIn a fun take, Maaza's new commercial offers the mango juice drink brand as the solution for not just those who crave mangoes through the...Thums Up gets all new star cast and taglineThums Up's 2012 summer campaign employs a new tagline, 'Aaj kuch toofani karte hain'. The TVC also showcases a new star cast, headlined b...Coca-Cola seeks to bring back togetherness to mealsTimed around the festive season, Coca-Cola's new campaign seeks to revive the culture of people eating together. Prasoon Joshi, president...McDonald's promotes its 'Happy Price Menu' in new campaignIn the TVC titled 'Birthday', a school going child alongwith his friends is shown fooling his school bus driver, by giving him directions...New Oreo TVC features father-daughter bondingCadbury India, as part of Kraft Foods, has launched a second TVC for its biscuit brand Oreo. The TVC, created by Interface Communications...Cafe Coffee Day eyes category ownership; kicks off 'Sit down-ism' in first TV commercialTwo months after it ventured into print media advertising, Cafe Coffee Day has released its first TV commercial. Created by Creativeland ...Cadbury Celebrations offers to 'Gift a Diwali' to cure loneliness pangsCadbury Celebrations' latest Diwali campaign builds on its premise of 'Iss Diwali aap kisse khush karenge'. The campaign comprises two we...Hippo launches World Toasties, and new campaign for itParle Agro's new Hippo variant, World Toasties, comes in a range of international flavours that include Mexican Cheese & Spicy Jalapeno, ...Center Fruit promises to keep tongues waggingThe madly wagging tongues that yearn for Center Fruit (or as we know it now, the 'Laplapana' effect), return in the new commercial for th...Cadbury Shots celebrates small occasions, with friendsFilmmaker Anurag Kashyap features in Cadbury Dairy Milk Shots' latest TVC, which has been created to introduce a new pack priced at Rs 10...Cadbury celebrates sweet beginnings of friendship, in new campaignWith Friendship Day around the corner on 5 August, a new ad in the Cadbury Dairy Milk 'Shubh Aarambh' series is now on air. The ad shows ...Cadbury Dairy Milk's 'Shubh Aarambh' returns with two new TVCsOgilvy Mumbai has created two new films in the 'Shubh Aarambh' series for Cadbury Dairy Milk. A film titled 'Child's Play' shows a soon-t..."Aaj lee kya?" asks campaign for new chewing gum brand ChinglesThe chewing gum industry is currently estimated at Rs 1600 crores, with a growth rate of 25 per cent, and the DS Group is ready for its f...Mentos Sour Marbels comes up with a new way to show sournessMentos Sour Marbels is out with a new TV commercial to demonstrate how sour the marbel candies are. The ad, created by Ogilvy & Mather, s...Gandhiji's three monkeys make an appearance for TangTang has taken the heat right on with its new campaign - "see no evil, speak no evil and hear no evil". The campaign created and conceive...
Storified by Campaign India· Sun, Dec 30 2012 17:14:10
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Winners to be announced on 23 October
Sreenivasan will head media solutions across television, radio and digital
Follows misleading claims around cures and preventions from brands in their advertisements
Watch the films conceptualised by Ogilvy here