Dec 31, 2012
2012 Campaign 100
We bring you the pick of the ad films published on Campaign India in 2012.
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Not every Cannes Lion roars in real life
Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?
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Cultural ‘Tadka’ drives India’s most effective ads ...
Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.
