2012 Campaign 100: Part 2 of 4

We bring you the pick of the ad films published on Campaign India in 2012.

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View the story "2012 Campaign 100: Part 2 of 4 " on Storify2012 Campaign 100: Part 2 of 4 We bring you the pick of the TVCs published on Campaign India in 2012.Storified by Campaign India· Sun, Dec 30 2012 17:06:58IDBI Federal Life Insurance promotes 'Childsurance' with new campaignIDBI Federal Life Insurance has come up with a new campaign to promote its child insurance plans. Ogilvy & Mather has handled the creativ...Current economic concerns drive thought behind new Kotak Life TVCA new commercial for Kotak Life draws its insight from real-life concerns about the economy. Elizabeth Venkataraman, senior vice presiden...Yuvraj draws on real life experience in new Birla Sun Life TVCThe new commercial for Birla Sun Life Insurance once again draws on the star power of Yuvraj Singh and the gravitas of the line "Jab tak ...ICICI Lombard propagates 'Plan B' with new campaignHow did 'Plan B' germinate as the campaign thought? ICICI Lombard is primarily active in three categories, motor insurance, health insura...Axis Bank undergoes a change in identityAxis Bank has undergone a change in its identity as the bank has moved from its thought Aapka Solution to Badhti ka Naam Zindagi (progres...Tata AIG shows the importance of a strong foundation in its new TVCTata AIG Life Insurance has launched an extension of their campaign that talks about the importance of inculcating strong values and foun...Birla Sun Life releases new TVC to celebrate Yuvraj Singh's return to the Indian cricket teamBirla Sun Life Insurance has released its latest TVC to celebrate the return of its brand ambassador, Yuvraj Singh, to the Indian cricket...Visa Debit targets growing ecommerce market in India through new campaignThe new TVC for Visa Debit communicates that no matter where a person is located, he or she can achieve his dreams using the Visa Debit c..."Bet we've met," says the Murugappa Group's new brand TVCOn 16 September 2012, Murugappa Group unveiled, what they call their "Financial Year 2012-13 brand campaign". The campaign with nine diff...GE Works' India campaign moves into next phasePost the release of print advertisements in May this year, in which traditional artists depicted how GE has impacted the lives of people ...'Mr HCL' and 'Mr Banker' return, to highlight innovative approach to technologyHCL has rolled out a new TVC marking the return of its popular characters Mr HCL and Mr Banker. The current campaign underlines HCL as an...Thomas Cook India changes positioning to "Travel Smooth"From "The Holidaywallas", Thomas Cook India has shifted its positioning to "Travel Smooth". Explaining the reason for the change, Rakshit...The Hindu urges politicians to behave, because the youth are watchingThe Hindu has released a new ad campaign titled Classroom. The campaign, created by Ogilvy, expresses the daily's viewpoint on how Indian...The Vedanta Group releases its first ever campaignThe Vedanta Group, a natural resources major, has unveiled its first ever national corporate campaign under the platform of 'Creating Hap...The Hindu takes on "dumbing down" with new campaignThe Hindu, after a long silence, has decided to take competitors heads on with its new campaign 'Stay ahead with The Hindu'. Featuring re...Jaypee Cement brings out the importance of a wall in its new TVCThe Jaypee Group has highlighted the importance of a wall in its new TVC for its cement brand, Jaypee Cement. The TVC created by DDB Mudr...Vodafone brings back the pug to peg instant connectionsVodafone has released a new campaign that propagates the superior quality of the telecom service provider's network. The campaign spread ...Idea continues with 'Old idea, new idea' thought in its latest TVCContinuing with their 'Old idea, new idea' thought, Idea has released its latest TVC for its range of 3G smartphones. This TVC created by...Nokia Lumia 510 urges youth to 'trendify'Nokia has brought out a new campaign for its recently launched handset, the Nokia Lumia 510. The TVC created by JWT India stems from the ...Micromax pits itself against Samsung; asks 'Why Y?'Micromax has rolled out a campaign for its new set of smartphones Ninja 3.5 and Ninja 4. The campaign consists of two TVCs, both of which...Idea arrives nationally, with a 'Honey Bunny' ring toneIdea Cellular has released its latest campaign that aims to show its connectivity around the nation. Four teaser films were released on 2...BlackBerry's new manifesto: 'Action starts here'BlackBerry India has launched its latest campaign which revolves around the thought 'Action starts here'. Conceived by BBDO India, the ca...'Jo mera hai woh tera hai': Airtel sings another ode to friendshipA year after creating 'Har friend zaroori hai', Airtel has released a campaign 'Jo mera hai woh tera hai' a few days prior to Friendship ...Tata Docomo scripts another compelling tale in 'uninterrupted stories' seriesAfter 'Mohini' and 'Knife', Tata Docomo has released another film in its 'Hate incomplete stories' campaign. The new TVC created by Draft...Idea's next big idea: Festivals are a good idea, irrespective of faithIdea recently launched a new advertising campaign for the festive season that looks to promote secularism. The film created by Lowe Linta...Vodafone introduces second delight, 'happy hours'The film shows the same duo from the first delight film - the old man and the young boy. The man looks outside his house for the boy but ...Univercell's aadi campaign pulls customers with celeb couple's separation storyIn the first week of July, Chennai and rest of Tamil Nadu woke up to posters of recently wedded Kollywood couple Sneha and Prasanna getti...'Let's keep believing' says Aircel in its new TVCFollowing the account win in July 2011, McCann Erickson has created their first TVC for Aircel. The TVC featuring brand ambassador Mahend...Ranbir Kapoor dons new avatar for Tata Docomo's new campaignTata Docomo has come out with a new campaign just in time for IPL 5, for Tata Docomo and Photon Max. The campaign, created by Draftfcb Ul...