Campaign India Team
Jan 29, 2015

MediaCom appointed Urban Ladder’s media AoR

Account won following multi-agency pitch

MediaCom appointed Urban Ladder’s media AoR
Urban Ladder has appointed MediaCom as its media AoR. The account was won following a multi-agency pitch. Motivator and OMD India were part of the pitch.
 
Rajiv Srivatsa, COO and co-founder, Urban Ladder, said, “For the last couple of years, our marketing has been primarily through digital media. We are now excited to reach out to a larger audience and communicate our design philosophy and vision of making millions of Indian homes beautiful. We believe that Mediacom's expertise across media platforms will be of immense help in brand Urban Ladder's journey.”
 
Sriram Sharma, general manager - South, MediaCom India, commented, “We are thrilled to partner with Urban Ladder. The team is excited and is looking forward to working with one of the fastest growing startups in the country that is redefining the way Indian homes look."
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

WPP issues shock profit warning as revenues now set ...

Share price dives on unscheduled trading update.

6 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

11 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

12 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.