Campaign India Agency Report Card 2011: Madison Media

Ownership: Independent

Key Personnel: Sam Balsara, chairman & MD, Madison World, Punitha Arumugam, group CEO, Madison Media, Basabdatta Chowdhuri, CEO, Platinum Media, Vanita Keswani, COO, Madison Media, Sigma, Sushma Y Jhaveri, COO, Madison Media Infinity, Mumbai and Director – MMRC, Dnyanada Chaudhari, COO, Pinnacle, VS Mani, COO, Madison Media Omega, Amandeep Singh Khurana, COO, Madison Media Plus, Neelkamal Sharma, COO, Buying, Karthik Lakshminarayan, COO, Crest, Ruby Bana, chief strategy and insight officer

Account won: Digital mandate for: ITC Personal Care, Marico, Cadbury/Kraft – Celebrations, Bournville, Halls, Bubbaloo, Gems and Eclairs, Tata AIG, Godrej Properties, Godrej Noopur

Account lost: None reported

The work on ITC began on 1 January, and Madison added the digital mandate of ITC Personal Care to that business. It picked up digital mandates from Marico and Cadbury, among others. Sushma Y Jhaveri, Dnyanada Chaudhari, V S Mani, Amandeep Singh Khurana, Karthik Lakshminarayan, and Ruby Bana were key people who joined the agency through the course of the year. Key people who left were Rajiv Gopinath, chief operating officer, Madison Media Infinity, Bangalore, Harsha Joshi, chief operating officer, buying & content, Ashish Singru, chief operating officer, Madison Media Plus, Delhi, and Mallikarjundas, chief operating officer, Madison Media Infinity, Mumbai and director, MMRC. At the awards shows, the agency picked up two Golds, one Silver, and seven Bronzes at the Emvies, and four Silvers at Goafest. The jury feels the agency has been consistent with their performance of the past, and hopes to see more interesting work on ITC and Cadbury in the coming year.
How Campaign India rates the agency: 7

How Madison Media rates itself: 7
The year 2011 has been a year of consolidation and introspection for Madison Media. Having won several new businesses towards the end of 2010, 2011 was the year for us to manage all these new business wins (in 2010 we added new business of more than Rs 700 crores). We also strengthened our digital offering and started handling the digital mandate for many of our existing clients. We added a lot of senior people to our leadership team this year to help us manage the new business. We also developed our own unique positioning of iEngine to better encapsulate what we deliver to each of our clients individually and to ensure that each Madisonite focuses on individual client expectations. We made a conscious effort to improve our performance at Awards and it paid off this year, with us winning 14 awards across Emvies and Goafest. Looking forward to 2012.