Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Bharat Petroleum Corporation Ltd (BPCL) has appointed Scarecrow as their agency for creating customer awareness for the launch of the brand's retail initiatives.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
This piece is not a farewell to PR, but a farewell to an older mental model of it.
Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural insight — not clutter — drive impact.
Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
The era of the accountable, standardised ecosystem is beginning.