Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Mar 25, 2010
Should advertising agencies don another hat?
The enquiry has its roots in the observation that sales and service in our country’s retail initiatives is fragile.To wit:1. Most Counter sales people in malls are ‘up sellers’. They do not ‘listen’ to your needs; or they blandly say ‘not available’.2. Reaching a 1-800 number with a problem is a problem.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Media
Mar 25, 2022
Shashi Sinha elected as BARC India's chairperson
Media
Sep 02, 2021
Shashi Sinha elected as MRUCI's chairman
Just Published
Advertising
5 hours ago
KIT Global pushes ‘minimum viable data’ for smarter ...
CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.
Advertising
5 hours ago
Mark Penn’s challenger playbook: Cockroach DNA, ...
At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.
Opinion
8 hours ago
Influencers versus employees: Who builds brand ...
AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
9 hours ago
41% of adland fears AI will stifle creativity
In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.
