Yas Island makes one do more than dancing in the rain
Watch the film conceptualised by Momentum here
Jul 19, 2022 11:41:00 AM | Video | Campaign India Team
Abu Dhabi’s leisure and entertainment hub, Yas Island, has launched a campaign titled ‘Yas Yas Baby’ to the tunes of the popular 90s hit ‘Ice Ice Baby’. Conceptualised by Momentum, the film showcases the experiences available at the destination.
The film is in the form of a music video and features a group of b-boys and b-girls dancing their way across iconic attractions on Yas Island, including the Ferrari World Abu Dhabi, Yas Waterworld, and Warner Bros, among others.
Liam Findlay, CEO, Experience Hub, the trade and promotion arm of Yas Island and a subsidiary of Miral, said, “We are very excited to put a Yas Island spin on the iconic 90’s hit and turn it into this year’s snappy summer staycation anthem. We believe the power of music has an emotional and intrinsic resonance with people and ‘Yas Yas Baby’ is a continuation of the destination’s musical journey, highlighting Yas Island’s energy through its fun rewritten lyrics. We are looking forward to seeing everyone singing and dancing along to this awesome take on a classic tune.”