Creative agency Yaap has rolled out a video to salute independent agencies and their workforce, who have had to show strength and resilience in the face of adversity during the ongoing Covid-19 pandemic.
The agency has also announced that it will be supporting those who have lost their jobs during the crisis by offering them a role in the organisation. The agency has also released a series of recruitment ads.
Manan Kapur, partner, Yaap, said, “This has been a challenging time for our industry and it’s more important than ever that we come together and try to make the best of these testing times. This initiative is YAAP’s way of supporting the talented professionals who have lost their jobs by offering them the opportunity to come work with us. We want to show them that while YAAP may be a new home for them, they’re still in the same family – a family of passionate, like-minded people from independent agencies.”
Manoj Pandey, creative director, Yaap, and the visualizer of the film, said, “While we’re faced with the larger crisis as humanity, we, as a community of independent agencies, also have a set of day-to-day realities to deal with. Keeping the lights on, delivering work for our clients with minimum disruption, and most importantly, keeping everyone inspired. At this juncture, we felt, this needed to be said – we’re all in this together and we’ll all sail through it too. This film is an ode to the unflinching spirit of independent agencies. A homage that draws inspiration from one of the most iconic works in the history of advertising.”