WhatsApp takes on 'fake news' with first television campaign

WhatsApp has rolled out its first ever TV campaign in India that looks to take on 'fake news'. 

 

Three films have been conceptualised by Taproot Dentsu for the same. 

 

One film shows a girl who has moved away from home and how she uses WhatsApp to stay in touch with her family. Someone from her family shares fake news on the group, that's when the girl calls him up and informs him about 'fake news' and how it should be curbed. 
 

 

Two more films show similar situations of fake news being spread on groups, and how the admins of the group take them on. 

 

Bosco Zubiaga, senior marketing manager, WhatsApp, said, “We're humbled by the impact that WhatsApp had on people's ability to freely connect with their loved ones. We recognize at the same time connecting people can also lead to the spread of misinformation, which has to be confronted. We hope this campaign will help educate people how to stay safe on WhatsApp."

 

The campaign also consists of print and radio legs.

 

CREDITS:

 

Client: WhatsApp

Agency: Taproot Dentsu

Production house: Oink Films

Directed by: Director Shirsha Guha Thaktura