Campaign India Team
Dec 03, 2018

WhatsApp takes on 'fake news' with first television campaign

Watch the films conceptualised by Taproot Dentsu here

WhatsApp has rolled out its first ever TV campaign in India that looks to take on 'fake news'. 
 
Three films have been conceptualised by Taproot Dentsu for the same. 
 
One film shows a girl who has moved away from home and how she uses WhatsApp to stay in touch with her family. Someone from her family shares fake news on the group, that's when the girl calls him up and informs him about 'fake news' and how it should be curbed. 
 

 
Two more films show similar situations of fake news being spread on groups, and how the admins of the group take them on. 
 
Bosco Zubiaga, senior marketing manager, WhatsApp, said, “We're humbled by the impact that WhatsApp had on people's ability to freely connect with their loved ones. We recognize at the same time connecting people can also lead to the spread of misinformation, which has to be confronted. We hope this campaign will help educate people how to stay safe on WhatsApp."
 
The campaign also consists of print and radio legs.
 
CREDITS:
 
Client: WhatsApp
Agency: Taproot Dentsu
Production house: Oink Films
Directed by: Director Shirsha Guha Thaktura
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
You will never unsee Jif's man-squirrel in new spots from Publicis
Premium
3 hours ago

You will never unsee Jif's man-squirrel in new ...

The creative shop launched a double campaign with Jif and Smuckers.

Premium
Bobo and Bladder adventure through Elvie's funny ads about female incontinence
Premium
3 hours ago

Bobo and Bladder adventure through Elvie's funny ...

Tech start-up wants women with incontinence to know they are not alone.

Premium
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
Premium
3 hours ago

The scent of a gamer: Lynx tie-in with Xbox debuts, ...

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Premium
Sofa story sparkles in Fevicol's diamond jubilee commercial
Premium
4 hours ago

Sofa story sparkles in Fevicol's diamond jubilee ...

Watch the film conceptualised by Ogilvy here