Hyundai Motor India has launched a digital campaign titled '#SaveMyGame' for the ongoing FIFA World Cup.
The campaign will be live for the duration of the tournament (14 June to 15 July). Football fans can ‘Save Their Game’ by giving a missed call on a special Hyundai Football Fan Helpline that will allow them to watch the game without any interruptions from family or friends who are disinterested in the tournament.
Hyundai Motor India will invite the nominated person and engage him/her in activities such as interactions with RJs, TV stars or an E-voucher which can be used to avail a movie ticket, Spa, Dine out, or test drive of a Hyundai model.
Puneet Anand, senior GM and group head - marketing, Hyundai Motor India, said, “We are committed to supporting football by providing fans with unique and enjoyable experiences in the same way as we are committed to caring for our customers by ensuring special and rewarding Hyundai ownership experiences. We are confident that #SaveMyGame will strike an instant chord with both the fans and their friends and family by adding ‘brilliant moments’ to their lives and helping us become lifetime partners in automobile and beyond.”