Weekend Watch: Nike pairs 53 athletes including Indian women's cricket team through split screen, bats for a better future

Watch the film conceptualised by W+K Portland here

Jul 31, 2020 04:46:00 AM | Video | Campaign India Team

Nike has rolled out a film titled 'you can't stop us' which features 53 athletes and 24 sports. The message the brand wants to deliver is that no matter what happens, one will always come back stronger, together. 
The film has been narrated by Megan Rapinoe, an American footballer (soccer).
Conceptualised by Wieden + Kennedy Portland, it features clips of athletes side-by-side to show how they are never alone and how sport can unite. Through those actions, it says that sport shows us what an equal playing field looks like — and reminds us that a better future for the world is possible.