Skeletor has woken up with an unusual spring in his step and struts down the high street grinding his hips to Irene Cara's Fame in the new Moneysupermarket.com ad created by Mother.
The Masters of the Universe baddie inspires a number of supporters as he goes, including a schoolboy sidekick who accidentally lets off a bolt of mystic power.
At the end of the film, Skeletor meets nemesis He-Man, who declares, "Skeletor, you’re so Moneysupermarket."
The 60-second ad premieres on Saturday 25 March, backed by PR, digital and social, using the hashtag #EpicSkeletor.
(This article first appeared in Campaign UK)
