Campaign India Team
Apr 04, 2019

Weekend Watch: Mahindra XUV300 looks to set the roads on fire with Badshah

Watch the film conceptualised by Flying Cursor here

Mahindra & Mahindra has rolled out a two and a half minute song featuring Badshah for its latest SUV, the XUV300. 
 
The song for the car that was launched earlier this year, was conceptualised by Flying Cursor and also features choreographer Sonal Devraj from team Naach. 
 
Shormistha Mukherjee, director, Flying Cursor, said: “Launching the XUV300 has been a thrilling and really fun ride! We were looking to break the notion that digital is just about topical days and emotional storytelling, and give the consumer something that actually entertains them and yet ties back strongly with the brand. The plan was to leave viewers with something memorable...something they will think of or hum even after they have closed their browser or when they go to sleep. Hence, the decision to make a music video. And when it came to creating the pumping, catchy track that’s the heart of this campaign, we couldn’t think of anyone but Badshah to make it happen!”
 
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Images from the IAA Olive Crown Awards 2019
Premium
2 days ago

Images from the IAA Olive Crown Awards 2019

Here are images from the only advertising awards that honours brands that promote sustainability

Premium
McDonald's takes away your right to choose
Premium
2 days ago

McDonald's takes away your right to choose

As an initiative to encourage more and more people to vote, McDonald's took up a unique activation on Election Day in Hyderabad

Premium
Wunderman Thompson and The Social Street sweep the IAA Olive Crown Awards 2019
Premium
3 days ago

Wunderman Thompson and The Social Street sweep the ...

Wunderman Thompson also bagged the campaign of the year title

Premium
Ajay Row joins DAN Consult
Premium
3 days ago

Ajay Row joins DAN Consult

He will be based out of Mumbai