Mahindra & Mahindra has rolled out a two and a half minute song featuring Badshah for its latest SUV, the XUV300.
The song for the car that was launched earlier this year, was conceptualised by Flying Cursor and also features choreographer Sonal Devraj from team Naach.
Shormistha Mukherjee, director, Flying Cursor, said: “Launching the XUV300 has been a thrilling and really fun ride! We were looking to break the notion that digital is just about topical days and emotional storytelling, and give the consumer something that actually entertains them and yet ties back strongly with the brand. The plan was to leave viewers with something memorable...something they will think of or hum even after they have closed their browser or when they go to sleep. Hence, the decision to make a music video. And when it came to creating the pumping, catchy track that’s the heart of this campaign, we couldn’t think of anyone but Badshah to make it happen!”