Campaign India Team
Mar 04, 2016

Weekend watch: Craftsvilla celebrates the independent woman, and her many hues

Watch the ad film conceptualised and executed by Shortfilmwala here

Ahead of International Women's Day, which is celebrated on 8 March, Craftsvilla has rolled out a film that leads viewers to its collection for the occasion. The film has been conceptualised and executed by Shortfilmwala. 
 
Set to a voice over that narrates Hindi poetry by Tripurari Kumar Sharma, it features an independent young woman heading out into the picturesque countryside by herself. She rides a bike, takes a boat, and shares a cart with fellow travellers to reach her destination – atop a mountain..
​​
Monica Gupta, co founder, Craftsvilla.com, said, “Women have long been stereotyped as followers and we wanted to take this opportunity to celebrate the power she commands. Our video celebrates the resilient Indian woman who has the courage to step out of the shadows and lead the way." 
 
The festivities have begun. 
 
Have a wonderful weekend.
Source:
Campaign India

Related Articles

Just Published

18 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

22 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

1 day ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

1 day ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.