Campaign India Team
Feb 28, 2019

Weekend Watch: Cars24 brings backseat drivers upfront

Watch the films conceptualised by Spring Marketing Capital here

Cars24, a company that has disrupted the pre-owned car market, has launched two digital films to go with the unveiling of its new brand identity and communication.
In one film, a father is giving his son driving lessons. The second film focuses on a mother-daughter conversation, when the daughter is at the wheel. 
Watch the second film here:
Client: Cars24
Agency: Spring Marketing Capital
Team Spring:  Raja Ganapathy, Vineet Gupta, Arun Iyer, Akash Das, Rohan Talati, Noopur Khandekar, Ajay Ramaswamy and Azharuddin A
Production House: BreathlessFilms
Director: Vinil Mathew
Executive Producer: Swadha Shetty


Campaign India

Related Articles

Just Published

13 hours ago

Cashkaro enters 'rewards war', takes a dig at ...

Watch the film conceptualised in-house here

13 hours ago

Truecaller assigns digital mandate to Wirality Media

The agency has been working with the brand on a project basis

15 hours ago

Maya Hari gets global role at Twitter

As Hari takes on a global role, the social media network is consolidating Japan and South Korea with the rest of Asia-Pacific

15 hours ago

We have to find non-obvious ways of showing a woman ...

Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing