Campaign India Team
Feb 28, 2019

Weekend Watch: Cars24 brings backseat drivers upfront

Watch the films conceptualised by Spring Marketing Capital here

Cars24, a company that has disrupted the pre-owned car market, has launched two digital films to go with the unveiling of its new brand identity and communication.
 
In one film, a father is giving his son driving lessons. The second film focuses on a mother-daughter conversation, when the daughter is at the wheel. 
 
Watch the second film here:
 
 
Client: Cars24
Agency: Spring Marketing Capital
 
Team Spring:  Raja Ganapathy, Vineet Gupta, Arun Iyer, Akash Das, Rohan Talati, Noopur Khandekar, Ajay Ramaswamy and Azharuddin A
 
Production House: BreathlessFilms
Director: Vinil Mathew
Executive Producer: Swadha Shetty
 

 

Source:
Campaign India