Campaign India Team
Feb 28, 2018

Weekend Watch: Big Bazaar becomes your wedding planner

Watch the film conceptualised by DDB Mudra here

This weekend you might be thinking of Holi, but retailer Big Bazaar has lined up a feast for wedding shoppers.
Its latest campaign #ShaadiKaGhar talks about taking away the pain points in shopping for a wedding.
Jishnu Sen, CMO, Future Retail, said, “The level and scale of shopping during weddings is huge and as India’s largest retailer, we simply had to put our stamp on it and be an intrinsic part of every wedding home. #ShaadiKaGhar is the first step towards being the preferred destination for wedding shopping for both pantry loading and gifting.”
Sanjay Panday, EVP and joint managing partner, DDB Mudra West said, “The campaign is based on the insight that any wedding’s to-do list largely consists of shopping tasks. Mostly, the ones on the receiving end are the parents who need to complete the shopping, keep everyone’s requirements
in mind and the budgets in check. We have attempted at positioning Big Bazaar as a
one stop solution that soothes out this experience for the wedding shoppers.”
Client: Big Bazaar
Agency: DDB Mudra West
Creative: Rahul Mathew, Manoj Bhagat, Saritha Shivshankar, Nilesh Anjarlekar,
Vaibhav Paradkar, Vikas Gaur
Account planning: Amit Kekre, Mehak Jani, Jai Tekwani
Account management: Sanjay Panday, Sharon Picardo, Abhay Bhonsle, Priyanshu
Films: Vishal Sane, Siddhi Bhopale, Pravin Misal
Production house: Black Picture Company
Campaign India

Related Articles

Just Published

10 hours ago

Needed: More LGBTQIA+ leaders who call the shots

Despite their enthusiasm to appear inclusive, many in the advertising industry observe that few agencies still have substantial LGBTQIA+ representation in their C-suite in India.

12 hours ago

Can Asia up its voice at Cannes?

Ian Whittaker unpacks the underwhelming Asian presence at Cannes this year, and why greater representation might be the key to a better learning experience for all.

15 hours ago

The rise of influencer culture: Recognising impact ...

Brands can effectively navigate the influencer marketing landscape by leveraging micro-influencers, forming industry-specific partnerships, building long-term relationships, and utilising data analytics.

16 hours ago

Driven by digital boom, Indian ad industry poised ...

The advertising revenue is forecast to grow by over 11.8% in 2024, up from over 11.2% in 2023.