Creative agency: Wieden & Kennedy Amsterdam
Watch the ad film conceptualised by Wieden & Kennedy Amsterdam here
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.
Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.
The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.