Campaign India Team
Sep 18, 2015

Weekend Fun: Fifa 16 "play beautiful"

Watch the ad film conceptualised by Wieden & Kennedy Amsterdam here

The global TV campaign for Fifa 16 features some of the world's best footballers knocking a ball around to an operatic soundtrack.
Wieden & Kennedy Amsterdam created the two-minute ad, which is part of the wider "Fifaro" campaign. The spot features the footballers Sergio Aguero, Lionel Messi and Alex Morgan, as well as the basketball player Kobe Bryant, showing off their skills and playing EA Sports' latest version of Fifa.
Client: EA Sports
Creative agency: Wieden & Kennedy Amsterdam
Executive creative directors: Mark Bernath, Eric Quennoy
Creative directors: David Smith, Alvaro Sotomayor, Craig Williams
Art director: Vasco Vicente
Copywriters: Evgeny Primachenko, Andrew Dobbie
Head of broadcast production: Joe Togneri
Broadcast producer: Elissa Singstock
Associate producer: Stijn Wikkerink
Head of planning: Martin Weigel
Planner: Michelle Arrazcaeta
Group account director: Kirk Johnsen
Account directors: Nick Campion, Amber Martin
Project manager: Loes Poot
Business affairs: Michael Graves
Interactive producer: Matthew Ravenhall
Studio artist: Noa Redero
Production company: Traktor
Directors: Traktor
Directors of photography: Larry Fong, Bill Pope
Producers: Traktor
Executive producers: Traktor
Editing: Edward Line, Final Cut London


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