What’s with Canada and beer brands? The creative juices are flowing again, this time from Corona. Sorry, Corona Extra, which decided to give a little ‘extra’ to sun-starved Canadians when the shade set in. As the brand explains, ‘with some geometry and a giant mirror’.
With the monsoons in full flow in some parts of the country, it might be a good time to stock up in India too.
Have a wonderful weekend. With credits to:
Agency: Zulu Alpha Kilo
Chief creative officer: Zak Mroueh
ECD: Shane Ogilvie
CD/art director: Ari Elkouby
CD/writer: Jon Webber
Integrated producer: Ola Stodulska
Broadcast producer: Clair Galea
Print producer: Kate Spencer
Account team: Kate Torrance, Barrett Holman, Devina Hardatt
Strategic planner: Emma Brooks
Client: Labatt Breweries (Canada)
Client team: Kyle Norrington, Mike Bascom, Becky Lindsey
Production house/post: One Sum Agency
Director, DOP: Ariel Levesque
Original music record and mix: Pirate Toronto
Media Agency: UM
Media agency planners: Rick Kusch, Jared Aldridge, Lauren Pottie, Andrew Sazzarin
PR agency: Veritas Inc.
Account director: Catherine Thomas, Laura Ballentine, Emily McCullough
On-site brand activation The Hive
Account director: Skye Brain, Lizzie Short
Production partners: Truck Design and Construction
