Campaign India Team
Sep 05, 2014

Weekend Fun 1: Corona Extra beams some sun on Canadians

Watch the campaign conceptualised by Zulu Alpha Kilo here

What’s with Canada and beer brands? The creative juices are flowing again, this time from Corona. Sorry, Corona Extra, which decided to give a little ‘extra’ to sun-starved Canadians when the shade set in. As the brand explains, ‘with some geometry and a giant mirror’.
 
With the monsoons in full flow in some parts of the country, it might be a good time to stock up in India too.
 
Have a wonderful weekend. With credits to:
 
Agency: Zulu Alpha Kilo
Chief creative officer: Zak Mroueh
ECD: Shane Ogilvie
CD/art director: Ari Elkouby
CD/writer: Jon Webber               
Integrated producer: Ola Stodulska
Broadcast producer:  Clair Galea
Print producer: Kate Spencer
Account team: Kate Torrance, Barrett Holman, Devina Hardatt                                                                    
Strategic planner: Emma Brooks
Client: Labatt Breweries (Canada)
Client team: Kyle Norrington, Mike Bascom, Becky Lindsey                                                                          
Production house/post: One Sum Agency
Director, DOP: Ariel Levesque                         
Original music record and mix: Pirate Toronto
Media Agency: UM
Media agency planners:  Rick Kusch, Jared Aldridge, Lauren Pottie, Andrew Sazzarin
PR agency: Veritas Inc.
Account director: Catherine Thomas, Laura Ballentine, Emily McCullough
On-site brand activation The Hive
Account director: Skye Brain, Lizzie Short
Production partners: Truck Design and Construction
 
Source:
Campaign India