Weekend Fun 1: Corona Extra beams some sun on Canadians

What’s with Canada and beer brands? The creative juices are flowing again, this time from Corona. Sorry, Corona Extra, which decided to give a little ‘extra’ to sun-starved Canadians when the shade set in. As the brand explains, ‘with some geometry and a giant mirror’.

 

With the monsoons in full flow in some parts of the country, it might be a good time to stock up in India too.

 

Have a wonderful weekend. With credits to:

 

Agency: Zulu Alpha Kilo

Chief creative officer: Zak Mroueh

ECD: Shane Ogilvie

CD/art director: Ari Elkouby

CD/writer: Jon Webber               

Integrated producer: Ola Stodulska

Broadcast producer:  Clair Galea

Print producer: Kate Spencer

Account team: Kate Torrance, Barrett Holman, Devina Hardatt                                                                    

Strategic planner: Emma Brooks

Client: Labatt Breweries (Canada)

Client team: Kyle Norrington, Mike Bascom, Becky Lindsey                                                                          

Production house/post: One Sum Agency

Director, DOP: Ariel Levesque                         

Original music record and mix: Pirate Toronto

Media Agency: UM

Media agency planners:  Rick Kusch, Jared Aldridge, Lauren Pottie, Andrew Sazzarin

PR agency: Veritas Inc.

Account director: Catherine Thomas, Laura Ballentine, Emily McCullough

On-site brand activation The Hive

Account director: Skye Brain, Lizzie Short

Production partners: Truck Design and Construction