Vodafone rolled out a Mother’s Day film as part of its 'Speed is good’ campaign conceptualised by Ogilvy & Mather. The film aired on 9 May.
It features two grown men dressed in childhood school uniforms, posing for a picture and sending to their mother. The mother sees the picture and begins to laugh. The childhood picture they recreated adorns her refrigerator, but is now soon to be replaced with this one. The film ends with a super that says, 'Happy Mother’s Day' followed by the message 'Share photos 43 per cent faster'.
Ronita Mitra, senior vice president, brand communication and insights, Vodafone India, said, “Vodafone’s 'Speed is good' campaign is made up of short but charming and memorable stories where Vodafone customers use their fast 3G network to bring a smile to someone’s face. As a part of this campaign, we decided to capture the love and emotional bond between a mother and her children to celebrate Mother’s Day. The ‘Happy Mother’s Day’ (film) shows how use of technology can touch a mother’s heart, thus effectively establishing the idea of ‘Speed is good’."
Client: Vodafone India
Creative agency: Ogilvy & Mather
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