Vodafone's campaign for the IPL shows an elderly couple celebrate their second honeymoon. The campaign has been conceptualised by Ogilvy & Mather and consists of two films that focus on the brand's 'data strong network' proposition.
The first film shows the elderly couple at a station. The man, who is talking to his daughter through a video call asks her about the person who was to pick them up from the railway station. The girl tells him to look out for a person with a ponytail. The elderly man spots him thanks to the description and embarks on his second honeymoon with his wife in Goa.
The second film shows day two of the trip. The couple are on a bike and stop by a road side shop to ask for directions to the 'Dil Chahta Hai' fort. Instead of getting a definitive route, the people confuse him. Google Maps comes to the rescue and the couple get to their destination.
Siddharth Banerjee, EVP, marketing, Vodafone India, said, "Our research and consumer insights indicate that mobile internet is increasingly being used by customers across age groups for multiple applications like live streaming, maps, movie download, group video calls, etc. Vodafone continues to invest in building Vodafone SuperNet 4G - 'the data strong network' to provide a fast and consistent mobile internet experience for our customers. Our latest campaign captures moments from the life of an old couple who are young at heart and out on a trip to make the most of now with the data strong network."
Client: Vodafone India
Creative agency: Team Ogilvy
Production house: Nirvana Films
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