VLCC has rolled out a TVC to promote its DNA Slim programme. The ad film has been conceptualised by J. Walter Thompson.
The spot begins questioning the audience on having tried it all and still not lost weight. The film tells the story of two men, both named Rahul, on a mission to lose weight. The Rahuls are shown to have the same taste in food and the even same weights. Both the men, in parallel, go through the same workout routines of gym, crash diets, swimming. But their loss in weight differs. A voice over explains that this is because of everyone possessing unique DNAs and goes on to pitch the VLCC DNA Slim programme.
Credits
Brand: DNA Slim
Client: VLCC
Creative agency: JWT, Delhi
Creative: Amit Shankar, Saurabh Dawar, Shreya Lohumi
Client servicing: Rohit Sharma, Prashant Choudhary, Aastha Sadhna, Avani Mankotia
Director of photography: Sylvester Foncesca
Art director: Swapnali Das
Casting director: Joaquim Thoras
Music director: Jolly Jose
Sound studio : Lingo Studio
Editor : Varadarajan Muralidharan, Vivian Britto
Post production studio : Prime Focus
VFX : Golden Ratio
Line producer : Chandan Papne
Director (film): Bappaditya Roy
Production house: Fourth Apple Films
