VLCC demos DNA-based solution

VLCC has rolled out a TVC to promote its  DNA Slim programme. The ad film has been conceptualised by J. Walter Thompson.

 

The spot begins questioning the audience on having tried it all and still not lost weight. The film tells the story of two men, both named Rahul, on a mission to lose weight. The Rahuls are shown to have the same taste in food and the even same weights. Both the men, in parallel, go through the same workout routines of gym, crash diets, swimming. But their loss in weight differs. A voice over explains that this is because of everyone possessing unique DNAs and goes on to pitch the VLCC DNA Slim programme.   

 

Credits

 

Brand: DNA Slim

Client: VLCC

Creative agency: JWT, Delhi

Creative: Amit Shankar, Saurabh Dawar, Shreya Lohumi

Client servicing: Rohit Sharma, Prashant Choudhary, Aastha Sadhna, Avani Mankotia

Director of photography: Sylvester Foncesca

Art director: Swapnali Das

Casting director: Joaquim Thoras

Music director: Jolly Jose

Sound studio : Lingo Studio 

Editor : Varadarajan Muralidharan, Vivian Britto

Post production studio : Prime Focus

VFX : Golden Ratio

Line producer : Chandan Papne

Director (film): Bappaditya Roy

Production house: Fourth Apple Films