J. Walter Thompson has won the creative mandate for the National Payments Corporation of India (NPCI) following a multi-agency pitch. The account will be handled by the agency’s Mumbai office.
AP Hota, MD and CEO, NPCI, said, “NPCI is pleased to be associated with J. Walter Thompson India. NPCI aims to reach out to every Indian with its products and services, we are sure J. Walter Thompson will aid in achieving this massive yet exciting and daunting task.”
Rajesh Gangwani, managing partner, J. Walter Thompson added, “We are privileged to partner NPCI in its mission to deliver efficient and speedy financial services. NPCI will play a crucial role in writing the new India story and we are delighted to be part of this journey.”