vivo has rolled out the second film part of its ongoing campaign for the recently launched V19.
The film features Aamir Khan alongside a boy who plays the role of his nephew. It shows the boy dressed as a tree for a performance. Khan shows viewers the phone's wide-angle selfie feature by taking a selfie with the boy.
The first film in the campaign showcased the phone's 'aura screen light' that helped capture selfies in the dark.
Nipun Marya, director - brand strategy, vivo India, sai,d "vivo’s V-series has been a hallmark of path-breaking camera innovation that always delighted our audience. With V19 campaign our strategy was to showcase how everyday simple moments when captured become memories to treasure. We believe it is these memories that are the glue that strengthens our relationships. Hence, the film strategically showcases the feature benefits of the device while highlighting the beautiful relationship between the uncle – Aamir Khan and his nephew."
Vasudha Misra, ECD, BBH Delhi, said, “The campaign revolves around the phone’s features. Our job was to highlight them in a way that was informative yet, charming. We focused on the informative part, the charm was handled by the kid and Mr. Aamir Khan.”
Two more films will be rolled out part of this campaign.
Creative agency: BBH India
Chief creative officer and managing partner: Russell Barrett