Vivo showcases V19 features with Aamir Khan and his nephew bickering

vivo has rolled out the second film part of its ongoing campaign for the recently launched V19.

 

The film features Aamir Khan alongside a boy who plays the role of his nephew. It shows the boy dressed as a tree for a performance. Khan shows viewers the phone's wide-angle selfie feature by taking a selfie with the boy.

 

The first film in the campaign showcased the phone's 'aura screen light' that helped capture selfies in the dark.

Nipun Marya, director - brand strategy, vivo India, sai,d "vivo’s V-series has been a hallmark of path-breaking camera innovation that always delighted our audience. With V19 campaign our strategy was to showcase how everyday simple moments when captured become memories to treasure. We believe it is these memories that are the glue that strengthens our relationships. Hence, the film strategically showcases the feature benefits of the device while highlighting the beautiful relationship between the uncle – Aamir Khan and his nephew."

 

Vasudha Misra, ECD, BBH Delhi, said, “The campaign revolves around the phone’s features. Our job was to highlight them in a way that was informative yet, charming. We focused on the informative part, the charm was handled by the kid and Mr. Aamir Khan.”

 

Two more films will be rolled out part of this campaign.

 

CREDITS:

Creative agency: BBH India

Chief creative officer and managing partner: Russell Barrett

CEO and managing partner: Subhash Kamath

Managing director: Arvind Krishnan

Head of planning: Sanjay Sharma

Executive creative director: Vasudha Misra

Copy: Vasudha Misra

Art: Rodrigues Robert, Aastha Gupta

Agency producer: Rahul Kulkarni

Business director: Rajat Pandey

Business partner: Manas Dewan, Sankalp Anand

Production house: Fingerprint Films

Director: Karan Shetty

Executive producer: Madhukar Kotian

Producer: Dhananjay Kundar

DOP: Tapan Basu