Vivo India salutes the heroes who wear capes

Vivo India has rolled out a film that celebrates doctors and other health workers who are helping the world take on and fight coronavirus. 

 

Conceptualised by Dentsu Impact, the film showcases and applauds the efforts and professionals by capturing the routine of the healthcare professionals.  

 

Nipun Marya, director brand strategy, Vivo India, said, “Doctors and frontline medical staff have shown tremendous courage in combating the global pandemic. With this digital film, we at Vivo India would like to truly thank these real heroes in white, blue and green capes and salute them for fronting this battle so we can stay safe.”

 

Anupama Ramaswamy, NCD, Dentsu Impact, said, “The idea revolves around a simple truth - when the world is in danger, it looks to its heroes to save it. Heroes may exist in myths, but today, in the midst of the novel coronavirus pandemic, they exist in real life. They are the doctors, nurses and medical staff sacrificing everything and thinking above their safety in order to save lives. This film is an ode to their fighting spirit, and the fact that they are the ones who are giving the rest of us hope.”

 

CREDITS:

Client: Vivo India

Creative agency: Dentsu Impact

President: Amit WadhwaChief creative officer: Soumitra Karnik

Chief films officer: Suprotim Day

NCD: Anupama Ramaswamy

Group CD: Monish GuptaCreative director: Priyanka Dandia

Group head (copy): Uday Dayal

Associate vice president (films): Dawa Lama

SVP: Hindol Purkayastha

General manager: Avinash Chandra