Dettol has released a film that raises awareness on the importance of handwashing.
The film has been conceptualised by McCann Worldgroup and serves as a Covid-19 public service announcement. It is filmed in house and shows how soap keeps germs away and hand washing for 20 seconds is one of the best preventive measures to avoid the spread of viruses as recommended by WHO.
The advertisement has been shot on mobile phones.
Gaurav Jain, SVP, RB Health South Asia, said, “In a difficult environment, Dettol as India's trusted germ protection brand, has a duty to shape the right personal hygiene habits. Handwashing with any soaps is an easily accessible and highly effective method to prevent the spread of germs and virus. Towards this, Prasoon and Mccann India did a great job shooting this innovatively and responsibly - keeping the thought of "social distancing" front and center”. I extend my heartfelt thanks to them to be able to get this important message out in this time of need.”
Prasoon Joshi, CEO and COO, McCann Worldgroup, said, “We are living in testing times, on one hand we have to make sure we strictly adhere to the guideline of staying at home at same time we need to find innovative ways of contributing from home, this is an example of the same.”