Campaign India Team
Jun 08, 2016

Vivo demos speed again, from dinner date to rock show

Watch the ad film conceptualised by Lowe Lintas here

Continuing its 'No wait' campaign with Bollywood actor Ranveer Singh, handset maker Vivo has rolled out one more film. The campaign has been executed by Lowe Lintas.
 
This film shows Singh urging his lady partner to get ready as they head out. She's checking their reservation and says, 'Wait no'. The film shifts gears as he jumps onto the bed and tells her, 'No wait'. Singh takes out his Vivo smart phone. From then on everything happens in fast mode. He books a table for two and they're at the restaurant after a quick drive. Back home, the duo are in bed sharing a pair of headphones to listen to music. Singh turns to talk to her. The lady asks him to wait saying it's her favourite band, and the earlier sequence is replayed. With another 'No wait', he books tickets on his phone. They're off to the concert, to listen to her favourite band, live.
 
This film released on 25 May 2016 on social media channels.
 
Source:
Campaign India

Related Articles

Just Published

3 days ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

3 days ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

3 days ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

3 days ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.