Pressure cooker brand Vinod Cookware has rolled out a campaign to promote the SAS-bottom technology employed in their cookers. Conceptualised by Network Advertising, the film aims to showcase the perks of a stainless-steel pressure cooker that doesn't burn the food that's being cooked.
The film showcases a kitchen setting, where a son is having a conversation with his wife and mother that takes on a comical path to highlight the features of the pressure cookware.
The film will be rolled out as a 30-second TVC. In addition, the brand has also released four 15-second DVCs (Digital Video Commercials) for OTT platforms, produced by Evatrical Films, which will be aired on Disney Hotstar, Voot, Zee5, Google, and Sony Liv.
Sunil Agarwal, director, Vinod Cookware, said, "We have always been entrusted to adapt to the evolving consumer needs and develop solutions for modern kitchens. We are expanding our expertise in innovative products as the surge in consumer spending during this era is anticipated to continue. This campaign focuses on our efforts to bring back the traditions with a touch of modernity by using innovative SAS technology to build our cookware. The idea to keep it simple and impactful has helped us connect with a wider range of audience, both on TV and OTT."