Vinod Cookware has released a campaign that promotes its range of products using SAS metal.
Conceptualised by Network Advertising, the film shows a chef with his assistant. The chef is chopping vegetables and there's a man seated above him with a utensil placing those in it. Through this, Vinod Cookware is looking to address the problem consumers have of food burning when placed directly on the flame.
Sunil Agarwal, director, Vinod Cookware, said, “Vinod Cookware is synonymous with innovation and our offerings have been out strength. Our products have been able to stand the test of time and our substantial research has enabled us to understand the market and the consumers well. Our platinum range is the perfect example of the focus we have on launching new products that address key consumer challenges. This new film created by Network Advertising encapsulates the brand and product promise effectively and I strongly believe that it will work very well for us in the market.”
Shayondeep Pal, CCO, Network Advertising, said, “First and foremost, the idea was to break the category code to get the eyeballs. All we know is when it comes to cookware, we end up showing home-makers, happy kids and satisfied husbands. How do we stay away from this cliched universe and still talk about a revolutionary product innovation called SAS metal? At the other end ofthe spectrum, we didn’t want to make an esoteric commercial with a tenuous connect. So, the attempt was to come up with an idea that is organically humorous and closer to the product truth.”