Videocon d2h, which claims to be 'India's fastest growing DTH service', has launched a TVC conceptualised by Mullen Lintas.
The film starts with a group of school children playing a prank on a middle-aged man, throwing a water-filled balloon at him from the terrace. As he turns to look up, he notices something else. A young woman shooting pictures on a terrace next to a band jamming also notices something in the sky. A newly wed couple in a car, a young girl celebrating her birthday, a boatman on a river and children playing outdoors are among many others who are featured, as the camera captures the descent of Videocon d2h antennae from the sky, while the sound track bills them as the 'Khushiyon ki chatri' (Umbrella of happiness). A super introduces the brand as 'India's fastest growing DTH service' with over 525 channels and services.
Agency: Mullen Lintas
Creative team: Narendra Yadav, Vijay Asudani, Sajid
Account management: Kaushik Ghosh, Pratyush Gaur, Sanmesh Dalvi
EVP: planning: Aditi Patwardhan
Production house: Topaki Productions