Advertising Digital
Daniel Farey-Jones
Apr 26, 2012

VIDEO: Sorrell talks 'horizontality', frenemies and his new tech alliance

WPP's chief Sir Martin Sorrell talks about the logic of partnering with an IT company, his desire for "horizontality" and his mixed feelings about Google, Facebook and Twitter

WPP's chief Sir Martin Sorrell talks about the logic of partnering with an IT company, his desire for

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Hiring without the hustle: SuperStuff.ai rewires marketing talent

4 Hiring without the hustle: SuperStuff.ai rewires marketing talent

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

No internet, no problem: AI dials up Bharat

7 No internet, no problem: AI dials up Bharat

Moves and Wins: Week of 07 July

8 Moves and Wins: Week of 07 July

WPP hires AKQA global CEO from Accenture

9 WPP hires AKQA global CEO from Accenture

Influence, interrupted: How India’s creator economy grew up

10 Influence, interrupted: How India’s creator economy grew up

Related Articles

Sir Martin Sorrell recruits ex-WPP colleague to tackle S4 Capital tangle
Advertising
Aug 03, 2022
Daniel Farey-Jones

Sir Martin Sorrell recruits ex-WPP colleague to ...

Sir Martin Sorrell interview: 'S4 Capital's real competition is Accenture'
Advertising
Nov 06, 2020
Gideon Spanier

Sir Martin Sorrell interview: 'S4 Capital's real ...

Sir Martin Sorrell forced to repay £170k to WPP
Advertising
Jan 29, 2019
Gurjit Degun

Sir Martin Sorrell forced to repay £170k to WPP

Cannes Lions 2022: The Metaverse is a very sexy, but much-hyped area to be in – Sir Martin Sorrell
Advertising
Jun 24, 2022
Raahil Chopra

Cannes Lions 2022: The Metaverse is a very sexy, ...

Just Published

Arthur Sadoun on ‘massively increasing gap’ on rivals, winning in creative, and rethinking Cannes
Advertising
1 day ago
Gideon Spanier

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

Agencies, read the room: Clients want more than ideas
Advertising
1 day ago
Divanshi Gupta

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

Dentsu Lab in India trades innovation theatre for rapid prototypes
Advertising
1 day ago
Vinita Bhatia

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

KIT Global pushes ‘minimum viable data’ for smarter marketing
Advertising
1 day ago
Vinita Bhatia

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.