Campaign India Team
Jul 08, 2015

Vicks VapoRub adds touch of warmth to Father's Day, with #HugYourFather

Watch the ad film conceptualised by Publicis New York and Publicis India

In honour of Father’s Day last month, Vicks Vaporub rolled out an ad film that looked at the bond between fathers and their sons. The work was conceptualised by Publicis New York with the help of Publicis India.
 
The film begins with a montage of fathers playing with their young children. A super reads, “At Vicks, we believe in the power of a parent's touch.” The scenes that follow feature fathers taking care of their sons when they are sick, helping them read and looking after them. A super questions why fathers and sons stop hugging. Once again, a series of images shows the growing separation between fathers and sons as they grow older. The film cuts to a super that reminds the viewers to not be afraid of hugging the man who made them a man. As the music swells, the film shows the audience heart warming instances of fathers and sons lovingly hugging each other before ending with the message, “This Father’s Day, #HugYourFather.”
 
Credits
Client: Procter and Gamble (Vicks)
Creative agencies: Publicis New York and India
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

3 hours ago

Colgate takes on the not-so-sweet problem of ...

Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.

3 hours ago

Publicis organic growth jumps 5.3% in Q1

Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.

5 hours ago

Moves and wins roundup: Week of 12 April

Read all the latest news from the marcomms world including updates from L’Oreal India, Disney Star, Crosshairs Communications, Cleartrip and more, in our weekly round-up of people moves and account wins.