Campaign India Team
Jul 08, 2015

Vicks VapoRub adds touch of warmth to Father's Day, with #HugYourFather

Watch the ad film conceptualised by Publicis New York and Publicis India

In honour of Father’s Day last month, Vicks Vaporub rolled out an ad film that looked at the bond between fathers and their sons. The work was conceptualised by Publicis New York with the help of Publicis India.
The film begins with a montage of fathers playing with their young children. A super reads, “At Vicks, we believe in the power of a parent's touch.” The scenes that follow feature fathers taking care of their sons when they are sick, helping them read and looking after them. A super questions why fathers and sons stop hugging. Once again, a series of images shows the growing separation between fathers and sons as they grow older. The film cuts to a super that reminds the viewers to not be afraid of hugging the man who made them a man. As the music swells, the film shows the audience heart warming instances of fathers and sons lovingly hugging each other before ending with the message, “This Father’s Day, #HugYourFather.”
Client: Procter and Gamble (Vicks)
Creative agencies: Publicis New York and India
Campaign India

Related Articles

Just Published

1 day ago

M&E industry in India grew by 8.9 percent in 2019: ...

Grew at a rate higher than the advertising industry (5.3 per cent) and GDP (7.8 per cent)

1 day ago

Weekend Wrap: 27 March

In the news: Bajaj Group, Meltwater, Parle G, Socialpanga

1 day ago

IPG withdraws 2020 financial target amid coronavirus...

"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.

1 day ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India