Live online learning player Vedantu has launched the TV-led #LearningKaComeback campaign for its student-centric initiative – Vedantu Online Talent Exam (VOTE). The offering is an assessment exam for students between grades 5-12. Through this initiative, the brand aims to address the academic gaps and loss of learning that students suffered in 2020.
With the tagline, “Yeh sirf exam nahi, comeback hai,” the film looks to convey the messaging behind the initiative and highlights how kids in India are preparing for a learning comeback in 2021. The campaign has been conceptualised by Vedantu’s in-house team.
Kunal Dubey, head of marketing at Vedantu, said, “Through this national initiative, we at Vedantu are ensuring that every single kid in India is provided with an opportunity to make a learning comeback in 2021. Through this creative campaign, we are spreading awareness so that every learner can benefit from this initiative. VOTE demonstrates and echoes our commitment to investing in students – the future of the country – and we surely will leave no stone unturned towards achieving this.”
The campaign will be visible across touchpoints such as TV, print and digital.