Investment platform Upstox, also known as RKSV Securities India, has launched a campaign titled ‘Own Your Future’, for the ongoing IPL. Through its two films ‘Make companies work for you’ conceptualised by Daiko FHO Communications, the campaign aims to encourage young Indians to participate in the equity market and take control of their financial future.
The first film (above) features two men bragging about where they work and the position they hold. The third man, from Upstox then reveals that both of them actually work for him, indicating how one can buy the stock of a particular company, become a shareholder in them, and get the company and its management to work towards improving their shareholder's returns.
The second film showcases a man who slaps his promotion letter on the table where his friend is seated. With pride, he tells his friend how he will soon become the CEO of the company. On hearing this, his friend opens the Upstox app, keeps it on the promotion letter and tells his friend that the CEOs of companies end up working for him instead.
Kavitha Subramanian, co-founder, Upstox, said, “The campaign ‘Own Your Future’ intends to encourage more Indians to participate in the equity market and make the right investment choices through Upstox. Young Indians today understand the value of owning assets and building a portfolio, via owning shares in companies. There’s a huge rise in startup culture and they understand that even if everyone cannot be an entrepreneur, you can still own a share of a company, and participate in its long term upside. Just like IPL has redefined cricket, Upstox aims to redefine investments for its customers. We have grown 3X year-on-year and expect a similar growth trajectory this year as well. We are positive that this campaign will help drive a culture of equity investment in India, as well as encourage more Indians to take charge of their financial future.”
The campaign is being rolled out across television, digital, and social media platforms.