Campaign India Team
Nov 21, 2016

UPL gets children to spell out significance of farming, promises to put 'Farmers First'

Watch the ad film conceptualised by Famous Innovations here

UPL, a company that provides agricultural solutions, has rolled out a film conceptualised by Famous Innovations. 
 
The film features several young children in and around farms. Each of them states that when they grow up, they want to be farmers. Each of their reasons are different. One wants to do so to make 'water live longer'. Another wants to be a farmer to make sure 'food doesn't get wasted'. A boy eating an apple while a goat munches on leaves in the background says that he wants to be a farmer 'so that there is healthy food for everyone'. Other reasons for the children wanting to be farmers include 'being ready for any challenge', and 'so that plants can be as protected as us'. The film ends with one of the children providing the voice over, as UPL is introduced. 
 
Credits
 
Client: UPL
Agency: Famous Innovations
Director (film): Prashant Godbole 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Dentsu Aegis sees in-housing as opportunity: Tim Andree
Premium
3 hours ago

Dentsu Aegis sees in-housing as opportunity: Tim Andree

Carat's North American work for P&G is an example of a hyrbrid model that includes in-housing, according to DAN's global CEO

Premium
Opinion: The world needs more voices like Diet Prada
Premium
18 hours ago

Opinion: The world needs more voices like Diet Prada

How social media is empowering common people to take a stand against top luxury brands and leading personalities

Premium
IAA World Congress: Advertising walks the ramp to save the loom
Premium
20 hours ago

IAA World Congress: Advertising walks the ramp to ...

As a part of the inaugural day festivities at the 44th IAA World Congress, Kochi, senior industry women and men will walk the ramp for a cause

Premium
Agnello Dias inducted into The Ad Club Calcutta's Hall of Fame
Premium
22 hours ago

Agnello Dias inducted into The Ad Club Calcutta's ...

View the video on Dias created by the The Advertising Club of Calcutta