Campaign India Team
Nov 21, 2016

UPL gets children to spell out significance of farming, promises to put 'Farmers First'

Watch the ad film conceptualised by Famous Innovations here

UPL, a company that provides agricultural solutions, has rolled out a film conceptualised by Famous Innovations. 
 
The film features several young children in and around farms. Each of them states that when they grow up, they want to be farmers. Each of their reasons are different. One wants to do so to make 'water live longer'. Another wants to be a farmer to make sure 'food doesn't get wasted'. A boy eating an apple while a goat munches on leaves in the background says that he wants to be a farmer 'so that there is healthy food for everyone'. Other reasons for the children wanting to be farmers include 'being ready for any challenge', and 'so that plants can be as protected as us'. The film ends with one of the children providing the voice over, as UPL is introduced. 
 
Credits
 
Client: UPL
Agency: Famous Innovations
Director (film): Prashant Godbole 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
4 red flags that indicate your agency model needs urgent fixing
Premium
19 minutes ago

4 red flags that indicate your agency model needs ...

Seeing one or more of these patterns? Then it's time to call in the fixers.

Premium
Oreo pulls off creepy stunt by selling biscuits licked by Lewis Capaldi
Premium
34 minutes ago

Oreo pulls off creepy stunt by selling biscuits ...

Oreos pulled apart, licked and reassembled by singer are being sold in charity auction.

Premium
Ogilvy Mumbai bags the
Premium
16 hours ago

Ogilvy Mumbai bags the "Campaign for Good" award

Winners to be felicitated at the IndIAA Awards on August 26

Premium
Flipkart tilts the script as Munnaboy becomes a CA
Premium
17 hours ago

Flipkart tilts the script as Munnaboy becomes a CA

Watch the film conceptualised by Tilt Brand Solutions here