Campaign India Team
Aug 20, 2018

Uber Eats recreates Cadbury, Dhara and Nirma films to showcase '90s pricing

Watch the film conceptualised by Uber's in-house team here

Uber Eats' digital campaign brings back memories of three films from the '90s. 
 
The films that have been conceptualised by the in-house team at Uber, look to showcase its competitive prices. 
 
One film features Parzaan Dastur. Dastur had appeared in the Dhara Oil ad in the '90s. 
 
Other films in the campaign re-create the Cadbury 'girl dance' and 'Deepika ji’s paar ki nazar' (Nirma).

 
Namita Katre, head of brand, strategy and campaigns, Uber Eats India, said, "Delivering food reliably at the tap of a button is at the heart of our business at Uber Eats. One of the key things customers care about while ordering-in food is good value for money and we are committed to providing them with the best prices. This campaign gave us an opportunity to narrate Uber Eats value story by bringing back favourites from the 90s, both, nostalgic moments and prices. Our tribute to the iconic ads of the 90s is sure to take the viewers on a trip down memory lane, while the 90s prices are a pretty good reason for consumers to try the Uber Eats app"
 
"At Mondelez, we celebrate this iconic ad even today. The simplicity of the concept and the emotional connect it builds with consumers is what makes it click with every 90s kid. It truly defined the 90s and we are excited that Uber Eats chose to recreate this ad and make it a part of their campaign. Needless to say, we loved the recreated Uber Eats version of the ad," said Anil Viswanathan,  director - India Chocolate, Mondelez International.
 
The campaign is live across Instagram, Facebook, Youtube and Uber Eats' blog. 
 
Credits:
 
Client: Uber
Production house: Kiss Films
 
View the original films here:





 

Source:
Campaign India

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