TVS Eurogrip buzzes the importance of social distancing

Watch the campaign executed by GroupM India here

Jul 07, 2021 10:49:00 AM | Video | Campaign India Team Share - Share to Facebook

TVS Eurogrip has rolled out a video of a social experiment the brand carried out to promote the importance of social distancing during the Covid-19 pandemic.
The experiment was executed by GroupM, across public places that involved placement of a floor runner with markers for people standing in the queue to be positioned at a safe distance from each other. The premises were wired with motion sensors to send out an alarm with a message when an individual crossed the threshold distance.
P Madhavan, EVP - sales and marketing, TVS Srichakra, said, “While every one of us intends to follow the safety norms prescribed by healthcare experts and the government, we subconsciously forget to do so. This social experiment has been conceptualised to re-emphasise the importance of the same. We, at TVS Eurogrip believe we need conscious behavioural change for us to tackle the spread of the pandemic effectively. As the unlock process begins again in the country, we felt this would serve as a gentle reminder for the public. We firmly believe that it is our responsibility to instil positivity through these campaigns during these uncertain times just like we always urge two-wheeler riders about the importance of riding responsibly and safely on the roads.”