TradeIndia trades needs with MSMEs

TradeIndia has launched a campaign #SabMilegaYahinMilega (here is where you’ll get everything) for the ongoing ICC Men’s T20 World Cup. Conceptualised by Dream Slate Pictures, the film features TV personality Shaleen Malhotra who explains the different needs for MSMEs.

 

The film features Malhotra as a cricketer. He’s seen batting on a cricket field. He explains that how every ball in cricket has a different batting need, every business has a different need to. While he’s comparing the two, he switches from his cricket gear to his businessman attire.

 

Sandip Chhettri, CEO, TradeIndia, said, “In India, cricket isn’t just a sport but a shared emotion that connects billions of fans across genders, generations and cultures. In our country where the Cricket World Cup is celebrated as a festival, this film provides an opportunity to connect with consumers, manifesting offerings in a language everyone understands. TradeIndia has always leveraged innovative ways to reach out to consumers and this campaign stands testimony to the memorable experiences they can have with the brand while enjoying the cricket craze.” 

 

Kushaal Chawla, executive director, Dream Slate Pictures, stated, “Being part of the TradeIndia World Cup cricket campaign is an exciting experience as the company is one of the most reputed B2B marketplaces. With the World Cup underway, we believe our concept capitalising on the nationwide cricket mania will be a massive hit for the brand. Through this film, we want fans to be entirely engrossed from the outset, eventually associating their love for cricket with TradeIndia. That’s how the ‘Cricket Matlab India, aur Business Matlab TradeIndia’ (cricket means India, and business means TradeIndia) campaign emerged. This promo aims to foster robust trust and recall value between the brand and its cricket-loving users. ”

 

The film is being rolled out on digital.